Facebook has been making subtle changes for a little bit now, but after the recent F8 conference in S . fransisco, Mark Zuckerburg announced that this whole look of Twitter will soon be changing along with the release of "Timeline. " But how will this affect online marketers? Here are some things online marketers should be aware of before the arrival in the new Facebook.
1. "Likes" will be a thing of the past. With the new Twitter, anyone can "[verb] a [noun]. " In other words, theyll be able to do above "like" a company. Companies will be able to get creative and make up their own verbs in that case encourage their fans to use them. This will help brands stand out from the crowd and it will also make interacting with your page more interesting. Example: For a clothing stores web site, instead of fans "liking" something may be buy, why not choose the terms "want" or "need" so fans can express their wish for the newest trends that the store carries.
2. Get ready to take "Cover. " One noticeable change with the fact that new Facebook Timeline look is the 849x312 pixel image that will span the top of the profile. This image is going to be known as the "Cover" plus it provides an excellent opportunity for brands to highlight an alternative product or current marketing. Its the first thing users will notice when entering the page so dont forget to use the space properly.
3. Your page "likes" will no longer show up in this news feed. Prior to Facebook Timeline, when our friends "liked" a business page, the activity was posted in our news feed. This was a very important way to spread the word about your business web site on Facebook. However along with the arrival of Timeline, stories like this will arrive in the "Ticker" the industry small, fast-moving newsfeed that scrolls on top right of the web site above the Facebook Chat. While people may nevertheless see their friends "likes" inside Ticker, its not as prominent for the reason that activity appearing in this news feed. Solution: Make your page engaging. When you have a truly engaging, fun Twitter page, people will wish to "like, " it and connect to it and it wont matter the maximum amount of whether their friends are doing work too.
4. Facebook will be putting more of an emphasis on engagement. In earlier times, Facebook has been more occupied with the numbers, i. i. how many members the social network has. Now that the network is close to 800 million members nonetheless climbing it has decided its time to concentrate more on fascinating those members. Timeline means to be more than simply status updates to tell your friends what youre doing. It takes it a step further and creates an online scrapbook of your entire life; things that suits you, do, place youve ended up, people you know, or anything else. Timeline will make Youtube more engaging and encourage visitors to spend even more quality time into it. For companies, users spending more time in the network means more opportunities for them to interact and spend time while using the brand.
Along with the release of the innovative Facebook Timeline, Facebook is going to be shifting focus from producing conversations to sharing info. The purpose of Facebook brand pages could be more about telling a story and less about selling a product or service. Companies will be capable to capture the attention of fans with details about what makes them unique in order to build a deeper developmental connection. Posting things like employee bios, real-time cellular uploads, behind-the-scenes videos and breaking news will encourage users so that know the people behind the organization, which will instill some sort of stronger sense of trust and loyalty to your brand.
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